§ 501.095. Standards For Electronic Billboards., Chapter 501. Sign Code, Building and Construction, Code of Ordinances, Blue Springs

Location And Spacing, Area And Height. Electronic billboards shall only be permitted in "SO," "GB," "RC," "LI" and "HI" zoning districts on lots contiguous to the right-of-way and shall meet all requirements for location, height, size and spacing found in Section 501.090, except that:

No electronic billboard shall be erected, located or placed, nor shall an existing billboard be converted to an electronic billboard, within two thousand six hundred forty (2,640) feet of another electronic billboard on either side of the interstate highway. This distance shall be measured along the nearest edge of the payment at points directly opposite the electronic billboard along each side of the highway, and shall apply to electronic billboards located on either side of the highway in computing the distance between electronic billboards. This shall not prohibit a structure with back-to-back electronic billboard sign faces.

No Electronic Billboard shall be located within two hundred fifty (250) feet of an existing freestanding on-premises Electronic Reader Board sign that are both visible from the same highway location at the same point of time.

Duration Of Message. The electronic billboard image or any portion thereof shall have a minimum duration of at least eight (8) seconds and shall be a static display. No portion of the image may flash, scroll, twirl, change color, or in any manner imitate movement.

Transition Of Message. Where the electronic billboard image or any portion thereof changes, the change sequence shall only be accomplished by means of instantaneous re-pixelization or change of the entire electronic billboard image without animation or movement. The time to completely change from one message to the next is a maximum of two (2) seconds.

Video Display Prohibited. No portion of any electronic billboard may change its message or background in a manner or by a method of display characterized by motion or pictorial imagery, or depict action or a special effect to imitate movement, or the presentation of pictorials or graphics displayed in a progression of frames that give the illusion of motion or the illusion of moving objects, moving patterns or bands of light or expanding or contracting shapes.

Brightness And Illumination.

Brightness. The electronic billboard sign shall not exceed a maximum of five thousand (5,000) nits (candelas per square meter) during daylight hours and a maximum illumination of five hundred (500) nits (candelas per square meter) between sundown and sunrise measured from the sign's face at maximum brightness.

Fluctuating Or Flashing Illumination. No portion of any electronic billboard may fluctuate in light intensity or use intermittent, strobe or moving light or light that changes in intensity in sudden transitory bursts, streams, zooms, twinkles, sparkles or that in any manner creates the illusion of movement.

Dimmer Control. Electronic billboards shall be equipped with an automatic dimmer control to produce a distinct illumination change from a higher illumination level to a lower level for the time period between sundown and sunrise or other periods of weather-related or naturally occurring diminished ambient light.

Audio. Audio speakers are prohibited in association with an electronic billboard.

Text Size Requirements. Every line of copy and graphics displayed on an electronic billboard shall be at least twelve (12) inches in height on a road with a speed limit of forty-five (45) miles per hour or greater and fifty-four (54) miles per hour or less, and at least fifteen (15) inches in height on a road with a speed limit of fifty-five (55) miles per hour or greater.

Malfunction And Non-Compliance. Electronic billboards shall be designed and equipped to freeze the device in one (1) position if a malfunction occurs. The electronic billboards shall be equipped with a means to immediately discontinue the display if it malfunctions, and the sign owner shall immediately stop the dynamic display when notified by the City that it is not complying with standards of this Code.

Provision Of Community And Public Service Messaging. The owner of an electronic billboard shall enter into an agreement with the City to provide the City, at no cost, no less than five (5) hours [one thousand eight hundred (1,800) eight-second spots] per month per electronic billboard in the City for community and public service messages at such times as shall be determined by the City so long as sufficient notice is given to the owner in order to schedule the spots.